Rivelle is a Hungarian company founded in 2026, specializing in the sale of mystery boxes. It was a particular pleasure for me to be involved in the naming process and have the opportunity to contribute to the development of the brand’s final identity.
The logo was designed with a focus on simplicity and aesthetic clarity. It consists of three core elements: the symbol, the wordmark, and the slogan. The symbol is derived from the initial letter of the brand name, while the rotated forms are intended to evoke the excitement and anticipation of opening a package. The wordmark maintains a balance between elegance and simplicity, complemented by a concise slogan that communicates the essence of the service.
Moodboard examples showcasing the visual direction of the brand, purchase-related photography, and applications of the logo design.
Color variations
The brand toolkit also includes a range of practical POS materials, such as roll-up banners, bridge displays, and branded apparel designed for sales representatives.
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